FILA Polo Cup 2018: Summer Collection 2018 Launch

9:18 PM

Bold, yet classic. Provocative, but sophisticated. These words capture the spirit of FILA’s Summer 2018 Collection that was showcased at the 21st FILA Polo Cup last March 18 held at the Manila Polo Club.

“This year is exceptional,” says Cris Albert, president of FILA iSport Life, exclusive distributor of FILA in the Philippines since 1994. “We’ve seen the acceptance of the brand among millennials and Generation Z, and a cross-over of our classic heritage collection with the glamour of street fashion,” she adds.

                The Summer 2018 line is a nod to FILA’s robust growth in footwear
The outfits on display were anchored by FILA’s bestselling footwear styles—from the popular chunky sneaker “Disruptor” to the casually sleek “Xlite”.

A highlight of the global sports and lifestyle brand’s lineup this year is the much-anticipated collaboration between FILA and the trendy, high-end South Korean youth apparel label, D-Antidote.

FILA’s popular footwear, available in 360 stores throughout the Philippines, serve as the literal and figurative foothold of the other themes in the 2018 Summer Collection. The other lines in the collection include an ongoing collaboration between FILA and the Manhattan-based sophisticated streetwear brand STAPLE. Bestsellers include the iconic FILA logo X STAPLE Pigeon t-shirt, and a combo color-block/camouflage top.

FILA’s lifestyle line in summer 2018 is lush with foliage and tropical motifs, the theme that inspired the look, feel, and decor of the 21st FILA Polo Cup on March 18. Track jackets and must-have accessories such as bags, artfully carry the tropical look, evoking a sporty summer paradise.

The active lifestyle line for summer 2018, while retaining FILA’s base black, navy blue, red, and white colors, gets rejuvenated with bright pops of emerald green and vivid pink in its pieces such as its sports bras, sweat-wicking tank tops, and track pants that give freedom of movement.
While FILA’s footwear and active lifestyle apparel are widely available, the 2018 FILA X D-Antidote, FILA X staple line  and the Heritage collection are exclusive to the Manila Polo Club or via orders placed with FILA Philippines.
FILA in the future
“The pinnacle of the year is expansion. FILA apparel and accessories will set a new benchmark of cool in European fashion,” says Ms. Albert.
From its stylish, practical footwear to its active lifestyle and sophisticated casual apparel, FILA is driven by evolution and innovation at the heart of its most successful designs. FILA shows you that classic doesn’t have to mean conservative; and that timeless designs can still be contemporary. With FILA’s Summer Collection 2018, it’s about standing out in effortless style without sacrificing performance.
All of these were showcased in the FILA Polo Cup event. With free-flowing champagne and a sophisticated set-up, FILA definitely gave their guests an afternoon to remember. The event ended with a breath-taking fireworks show as well and of course, a big cheers to the huge success of FILA. 

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